Elements and Performance Criteria
- Develop an implementation strategy
- Negotiate media contracts
- Confirm media plan and budget for implementation with client
- Negotiate advertisement positions and price with each media vehicle in accordance with client’s requirements
- Negotiate and agree on contingency factors and solutions with media representative
- Establish media contracts that meet legal and ethical requirements, and requirements of the advertising campaign brief and schedule
- Monitor advertising campaign
- Evaluate media performance against conditions of the contract, and identify and analyse any variations
- Apply provisions of media guarantees and make adjustments to media schedules if necessary
- Execute advertising campaign so it complies with the advertising schedule and budget and meets legal and ethical requirements